You may see on this site and all of the sites of the San Francisco North
Bay the designation WOM Recommendation. What this means is that the
advertisers has information posted about their business that you may be
interested in before you do business with that company.
WOM or Word of Mouth is a system whereby you the
consumer, having done business with said company, can post your experiences
and expressions of satisfaction (or lack there of) about a company within
our yellow pages.
WOM is not a review of the company per say because
there are no derogatory comments about the business that is ever placed
online. The rating section from Very Bad to Superior is however posted
and averaged. Overall WOM is a system of good news rather than bad and disappointed or
angry information.
REVIEWS: We have toyed with the idea of
letting consumers place their reviews about companies online and have
found reviews wanting in many respects. First, statistically a company
will more often get many more bad reviews than good. Reviews are often
anger based. When someone is angry or dissatisfied they tend to want to
vent and the Internet is a good place for venting since it is quick and
easy to do. On the other hand a satisfied customer is happy and often does
nothing but go home and enjoy their product and/or the service they
received. They seldom will take the time to place a good review online.
Hence, we see very good businesses getting slammed by a few people who may
have been angry for whatever reason, valid or not. This gives the consumer
a very skewed view of the business and sometimes a consumer simply avoids
it because of what they have read online about them.
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Are you happy with a company you have done business with?
Why not let others know about your happy experience. Simply fill out the form below.
Get more details
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Currently, this is leading to many lawsuits stemming
from Internet reviews. One such suit is being brought by a doctor who,
having over 300 patients received bad reviews from 2 patients. A survey of
this doctors patients by a law firm showed that 247 patients think the
doctor does great work and like going to him. 15 patients don’t really
like the doctor and 38 didn’t like or dislike the doctor or didn’t
answer. The reviews on the Internet however made the doctor appear to not
know what he was doing.
WOM (or Word of Mouth Recommendations)
is a different form of reviewing the competence of a business. Basically,
word of mouth has been around for many more years than the Internet and is
often more reliable. Before the Internet, you asked a friend or relative
or someone you trusted to recommend someone to you that they felt that
they trusted with the type of thing you wanted to buy or have done. It
didn’t keep you from shopping around but it made a difference in the way
you felt about the company or person you wanted to work with. If more than
one person recommended a particular company or product you knew it was
probably good.
The WOM system tells you the companies and businesses
that others are recommending. The more recommendations WOM the better
your chances of finding a satisfactory experience as an end result.
You can now recommend or find recommendations for a local company on any
of the
www.sfnorthbay.com websites
including
www.MarinCountyGuide.com for
Marin County
www.SonomasBest.com for Sonoma
County
www.NapaYellowPages.com for
Napa County and
www.SolanoCountyGuide.com
for Solano County. If it says WOM next to their listing it means there are
Word of Mouth Recommendations available for you to read on this
business.
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